If I refuse to read a book, it is always because of the author or the imagery, but not the substance.
I don't read books that are attempts by used car salesmen to sell hot air. They think it's *hilarious* that they can sell a book that says
exactly fucking nothing
by making layers of insinuations and overly-general 'advice', much like how third-rate salesmen attempt to 'reframe' the issue so that their product looks bigger in comparison to others. ("The *real* technique has *nothing* to do with what you think! Buy my book, buy my book!") That would include Scott Adams, and (sometimes) N.N. Taleb, although
Antifragile
was good and I always scan his bibliographies in case he ever read something I didn't (rarely ever happens).
I often intentionally read books that are earnestly stupid, for the entertainment value, say on semi-sciences (like cognitive "science"), or pseudo-sciences (astrology), or politics. The following is a prototypical example:
https://www.amazon.com/Fascism-Very-Short-Introduction-Introductions/dp/0199685363/
Link to ebook
here
.
See the section on "biological and cultural [sic] racism".
I draw the line at anything pornographic or which would make an image 'stick' in my head, however.