← Autodidact Archive · Original Dissent · Hilaire Belloc
Thread ID: 9452 | Posts: 5 | Started: 2003-09-01
2003-09-01 18:52 | User Profile
** [url=http://story.news.yahoo.com/news?tmpl=story&cid=568&ncid=749&e=1&u=/nm/20030901/bs_nm/leisure_mcdonalds_advertising_dc]http://story.news.yahoo.com/news?tmpl=stor..._advertising_dc[/url]
McDonald's Launching 1st Global Ad Push
CHICAGO (Reuters) - McDonald's Corp. (NYSE:MCD - news) is gearing up to launch its first global advertising campaign in its 50-year history, at a time when it is facing stiff competition and badly needs ad investments to pay off.
The world's largest fast food company has high hopes the "I'm loving it" campaign will be hip enough to boost its fortunes.
McDonald's last campaign, with the "We love to see you smile" voice-over, largely failed to pay off. While its second-quarter sales did tick higher, competition from Burger King and Wendy's International (NYSE:WEN - news) remains formidable.
Company executives would not say how much it plans to spend on the new campaign.
In an unusual move for McDonald's, which has always let U.S. advertising agencies drive its major marketing campaigns, the fast food icon hired a German agency to lead the creative work. Heye and Partners, a unit of Omnicom Group Inc.'s (NYSE:OMC - news) DDB unit, kicks off the campaign this week in Munich with two days of media tours and parties.
Officials at the Oak Brook, Illinois, company say the campaign will take a youthful approach to selling fast-food, tying together music, fashion, sports and entertainment.
The "I'm lovin' it" theme has five common television spots that will air this month in many, if not all, of the 118 countries where McDonald's operates, according to Larry Light, McDonald's head of global marketing. But he said each local market will customize the television spots with its own local language and local shots of customers.
A potential partnership with teen heart throb Justin Timberlake has been reported for weeks, although Light declined to comment on it. **
I don't think Burger King and Wendy's are the main problem. I think the main problem is that their food taste like :dung: , and people keep finding all sorts of little "presents" in the food. Most famously the deep-fried chicken head in the Mcnugets. Guess who puts those presents in the food? :afro:
2003-09-01 19:57 | User Profile
"Carl's Jr" 6-dollar and bacon-swiss burger all the way :punk:
2003-09-01 22:58 | User Profile
Fast food = Soylent Green. I don't know how people can put this sh*t into their body.
On the rare occassion that I do throw a burger down my throat, I go with anything from Wendy's. The nutrition content is horrible, but they taste GOOD. McDonald's tastes like filth.
2003-09-01 23:25 | User Profile
**I think the main problem is that their food taste like :dung: , and people keep finding all sorts of little "presents" in the food. Most famously the deep-fried chicken head in the Mcnugets. Guess who puts those presents in the food? :afro: **
Yeah, and guess who finds them, and become millionaires? :afro:
[SIZE=1]they're gonna git their reparations one way or another.[/SIZE]
2003-09-03 03:07 | User Profile
*Originally posted by Kurt@Sep 1 2003, 17:25 * ** Yeah, and guess who finds them, and become millionaires? :afro:
**
That's about the only way for a :afro: to get a million dollars these days. That and singing stupid crap(I mean rap) music!