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YWCA's New Advertising Campaign

Thread ID: 16524 | Posts: 5 | Started: 2005-01-31

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Robbie [OP]

2005-01-31 22:22 | User Profile

Emma-I'm-Empowered: "Good for the YWCA--their new campaign is going to empower wimmin and people of color like never before. Wimmin are still treated like sex objects in 2005. Misogyny is still the state religion in America. We have to do more; all of our gains have never been enough. We still have that evil cancer on our society: the White Christian heterosexual heterosexist male and now is the time to destroy him once and for all--the YMCA will save us and humanity now-and-forever!"

Independent-minded-Ida: "Go munch on your carpet, you freeggin kuhnt."

YWCA Confronts Controversial Issues Facing Women, People of Color

PRNewswire, Jan. 31

WASHINGTON—The YWCA USA will launch a national advertising campaign today that drives home a bold new message reinforcing the 147-year-old organization’s new brand and its mission of eliminating racism and empowering women.

Through a media partnership with Viacom Plus, Viacom’s cross-platform sales and marketing group, the YWCA will target young adults ages 18-34 with its hard-hitting message on MTV, MTV2 and BET-networks that reach young adults. The message also will be delivered online at MTV.com and BET.com. Viacom also published an eight-page custom magazine that will be distributed nationally to YWCA supporters and locally through the YWCA’s nearly 300 local associations.

Highlighting the campaign are two television spots that magnify major issues still facing society today: behavior that causes inequities and prejudice against women and people of color. (To view the spots, visit [url]http://www.ywca.org/[/url] Media Center or [url]http://www.bozelljacobs.net/ywus/media.html[/url].) The message also is being delivered online at mtv.com ([url]http://www.mtv.com/music/firstladies[/url]) and bet.com.

“Unspoken,” a 30-second spot, depicts the many subtle ways that racism occurs in everyday situations, from a man shunning another of a different race as they enter their identical apartments to a Native American child sitting alone as an outcast while other children play around him on a playground. “Little Girls,” also a 30-second ad, demonstrates the blatant ways that women and girls are routinely devalued in today’s society. This spot uses harsh music lyrics as a metaphor for the underlying opinions and attitudes that are still commonly accepted. Visually, the spot celebrates the enthusiasm, innocence and spontaneity of little girls, while the soundtrack emits jarringly derogatory rock, hip-hop, pop and country music lyrics.

“The goal of this campaign is to not only raise awareness about the continuing problem of racism and the oppression of women, but to cause people to stop and evaluate their own personal attitudes and behaviors,” YWCA CEO Peggy Sanchez Mills said. “We want people to understand that the YWCA is an organization firmly linked to these issues and call on them to join us in our mission.”

The advertising campaign was created by Bozell & Jacobs. Critically acclaimed director Bronwen Hughes (“Stander,” “Forces of Nature”) directed both TV spots.

For more information, visit the YWCA Web site, [url]http://www.ywca.org/[/url], or contact Pamela Avery at 402-965-4418 or [email]pavery@bozelljacobs.com[/email], or YWCA USA Director of Communications and Marketing Debra Roth at 202-467-0801 or [email]droth@ywca.org[/email].

Founded in 1858 and headquartered in Washington, D.C., the YWCA is a women’s membership movement whose mission is to eliminate racism and empower women. Strengthened by diversity, the YWCA draws together members who strive to create opportunities for women’s growth, leadership and power to attain a common vision: peace, justice, freedom and dignity for all people.

Currently, the YWCA represents approximately 2 million women, girls and their families in the United States and 25 million women worldwide. The YWCA has nearly 300 associations throughout the United States. The World YWCA is at work in more than 100 other countries. For information about the YWCA, visit our Web site, [url]http://www.ywca.org/[/url], or contact the YWCA USA at 202-467-0801.

NOTE TO EDITORS: TV spots are available at [url]http://www.ywca.org/[/url] Media Center in the News/Media section, at [url]http://www.bozelljacobs.net/ywus/media.html[/url], or on CD. FAQ and Eliminating Racism/Empowering Women Fact Sheet available at [url]http://www.ywca.org/—News/Media[/url] section.

YWCA USA

CONTACT: Pamela Avery, +1-402-965-4418, [email]pavery@bozelljacobs.com[/email], for

YWCA USA; or Debra Roth, Director of Communications and Marketing of YWCA USA,

+1-202-467-0801, [email]droth@ywca.org[/email]

Web site: [url]http://www.mtv.com/music/firstladies[/url]

Web site: [url]http://www.bozelljacobs.net/ywus/media.html[/url]

Web site: [url]http://www.ywca.org/[/url]

Sertorius

2005-02-01 00:01 | User Profile

[QUOTE]The YWCA USA will launch a national advertising campaign today that drives home a bold new message reinforcing the 147-year-old organization’s new brand and its mission of eliminating racism and empowering women.[/QUOTE]

Robbie,

I'd love to know just what in the hell is new about this. This is a typical collection of "liberals" being led by your usual collection of leftwing Jews. I think around every two years they trot out the same b.s. wrapped in a new package.

Robbie

2005-02-01 01:26 | User Profile

[QUOTE=Sertorius]Robbie,

I'd love to know just what in the hell is new about this. This is a typical collection of "liberals" being led by your usual collection of leftwing Jews. I think around every two years they trot out the same b.s. wrapped in a new package.[/QUOTE]

Contrary to what the pop culture and media tells us about America being "post-feminist" and/or the notion that "feminism is dead", organizations like this one continue to churn out expired drivel such as this. You might want to look at the thread I posted here weeks ago regarding the Anti-Defamation League's attempt to beatify the late, unlamented Congressmama Shirley Chisholm.

Also, the "C" in their acronym stands for "Christian". Care to guess which year Jewess infiltrated it?

Sertorius

2005-02-01 01:49 | User Profile

Yeah, I knew what the "W" stood for. As far as I remember they have always been a bunch of "liberals". I have no idea when Jewesses came into it. I'd venture around the late 1930s.

LA Refugee

2005-02-01 18:39 | User Profile

Last night one of those commercials was on the tube.
In the skit, situated in a high school cafeteria, a white girl walks up to a table full of negro girls. The white girl asks one of the darkies if she still wants to help with the "project". At that point, one of the blacks asks, "What's the project? Making WHITE BREAD?". The white girl walks away, then another of the blacks says to the black group, "When are you'all gonna grow up?"

I damn near fell out of my chair. This was way past being offensive IMHO. No way could a situation like that be presented if the races had been reversed.